Sellpy takes the models around the world with the help of AI-generated summer paradises in Sellpy's summer campaign.

Sellpy styles second hand pieces that are displayed in lush environments - which do not exist in reality.
The campaign "Summer in the green'' is photographed in front of a green screen in Sellpy's studio in northern Stockholm. But the summer feeling is produced in an artificial way, in collaboration with the AI artist Hana Katoba, who created a handful of summer landscapes.


- It is obviously a challenge to portray summer when the weather is anything but summery. Especially when you don't want to travel with a team to sunnier places. That's why we decided to generate landscapes with AI - both an exciting and fun approach and a highly relevant solution, says Ida Colliander, Copywriter at Sellpy.

In the campaign's units, the ai-generated summer environments are interspersed with images and film clips where the green screen itself is visible and its green color can contribute to the greenery. The devices will appear on social channels such as Instagram, Facebook, Tiktok and Pinterest.

- Unlike traditional retailers, the products we sell are unique. The clothes have been used to varying degrees and are worn differently, so I want to portray them honestly and authentically. That's why we ended up with a relatively unique solution where we mix artificial worlds with real models and garments, says Philip Arvidson, Creative director at Sellpy.