Sellpy, the largest second hand e-commerce in Sweden, is excited to announce its collaboration with BIORESTORE, known for its pioneering washing Re-Tergent™ formula, by introducing a carefully curated collection of restored garments. The collaboration brings together two companies with a common vision of promoting a more sustainable approach to fashion consumption.

Maximising the use of existing resources is embedded in Sellpy's DNA. At Sellpy, we're dedicated to offering a second chance to items in diverse conditions, ranging from pre-owned items in new condition to those showing visible signs of use. We are thrilled to team up with BIORESTORE to explore how we can work together to give a new life to items that have clear signs of wear and tear, Alma Riihelä, Commercial Lead Nordics at Sellpy says.

The H&M Foundation’s Global Change Award 2022 Winner BIORESTORE is at the forefront of textile restoration technology. The collaborative collection contains a curated selection of garments from Sellpy’s assortment that have been restored, renewed and revived with BIORESTORE. As the Sellpy x Biorestore collection shows, the BIORESTORE formula removes pilling and revitalises the garment's original feeling, look and colour effectively breathing new life into the textiles that otherwise might have been discarded.

BIORESTORE is more than just a detergent; it's a commitment to provide consumers with an opportunity to embrace sustainable style without compromising on quality. Working together with Sellpy was the perfect opportunity to show that there is a simple way of slowing down the lifestyle to waste-pile lifecycle, Richard Toon, Founder at BIORESTORE says.

For Sellpy and BIORESTORE, the collaborative collection is not only about offering a more sustainable fashion choice – it is also an effort to demonstrate that the items we often discard are seldom beyond rescue. Through the Sellpy x BIORESTORE collaboration, we want to make the path towards a more sustainable wardrobe simple. We see ourselves as helping hands on the journey that begins with extending the lifespan of what we already have.


The Sellpy x BIORESTORE Collection is available at Sellpy.se